Promo-Med - Market Research

The success of each drug on the market has a stable foundation as a research that the Promo-Med company organizes at the very beginning of work on the releasing of the regular products

In our work we use the most advanced and accurate techniques and our experience of the successful products promotion on the market demonstrates their effectiveness. Market research determines the choice of medicine, its’ potential and gives a prognosis of the sales growth dynamic.

The basis of our research consists of four directions:

1. The data analysis of the various therapeutic groups of drugs implementation in divers market segments of Russia. This allows us to identify the possible market share, which will be occupied by the medicine in its therapeutic group;

2. Therapy group market research, identification of the leaders. This research direction reveals the preferences of the target audience, strengths and weaknesses of the positioning of various drugs;

3. The dynamics of sales evaluation of therapeutic group of drugs allows to characterize allows to characterize the demand for the studied group of drugs, to reveal its relation of the actions taken for the promotion;

4. Defining of the competitive environment gives representation about entrepreneurial risks, exerts a correcting impact/effect on the predicting results and allows to build a promotion strategy more accurately and realistic.