Promo-Med’s medicines are the first generics of original medications

Medpred.ru: What is so unique about Promo-Med being a pharmaceutical business-project?

Elena Palevskaya: The main fundamental difference of Promo-Med company from other pharmaceutical companies lies in our flexibility in choice of promoted products and a short time period starting from the idea (choice of a new medication) and up to its implementation (introduction of the medication into the market). Moreover our company tries to output socially important medicines on the market.

Medpred.ru: What makes Promo-Med win in comparison with other generics manufacturers?

Elena Palevskaya: Only highly demanded modern medical products are included into the company s medical products package. In most cases a product being introduced to the market is the first generic of the original medication. For example, our weight reduction medication was available at drugstores on the next day after the expiration of patent protection for the original brand.

Medpred.ru: What is the new project about? How many medications would be introduced into the market, what diseases they are aimed to treat? What is so unique about these medications? Why are they better than the originals?

Elena Palevskaya: The new project – it s not quite that. The thing is that now we have got a number of new projects. Right now a number of medications are preparing to be brought to the market at the same time – using in nephrology, hematology, and oncology; also we prepare to enhance our portfolio with a number of OTC medicines. I won t go into details about these medicines before they are promoted, but as for the already available medications or those that are now being introduced – you can find all necessary information at our website in the section for specialists. I can t avoid mentioning Codelmixt – the first medicine against pain and fever heat consisting of two components – Codeine and Paracetamol.

Medpred.ru: Is Promo-Med supposed to turn to groups of doctors that are new to the company?

Elena Palevskaya: As for today there are doctors of various specializations among our partners, such as: endocrinologists, gynecologists, cardiologists. Certainly our target audience will widen greatly after the new products promotion. Medpred.ru: Are there any smart creative solutions for promotion of your new products?

Elena Palevskaya: This year Promo-Med has been marked by offering a wide range of creative projects, including an unprecedented Internet project called "Shape Formula". ON-LINE report. The show where 12 competitors are struggling with extra weight with the help of our medicine in an up-to-date way – they do it online during 4 months. Everyone can watch the success and impressions of competitors at http://www.vescontrol.ru and at project partners Websites where the show participants tell in details about their everyday success, where they upload their videos, photos; say how many kilos they ve already lost. Everyone interested can talk to them online, ask any questions about our projects, the competitors state of health etc. We ve arranged also a hot line of the project which has been already functioning since May and is still at your service. This line has been created to help those who want to lose their extra weight. Everybody interested may dial the line number and ask any question about weight loss or about the medication as well as the places where it can be purchased. Our company is also working at a wide variety of amazing projects to promote new products but for the moment I d keep it in secret and let it surprise our competitors.

Medpred.ru: When would these medications be available throughout the country? Elena Palevskaya: Most part of our new medications will be available at drugstores by late autumn. Medpred.ru: Why is it so great and interesting for medical representatives to work in Promo-Med?

Elena Palevskaya: At the very first stage of personnel selection we try to make the company s attitude clear to candidates for the position of a medical representative, as well as the company s corporate culture and requirements to the work of a medical representative. We try to choose people who will be pleased to join our team and who will contribute to our joint work. In our turn we try to ensure all necessary conditions to make it easy and comfortable to work with us. We pay much attention to education, motivation, encouragement. We ve built up an education structure in our company on the basis of what s done in the West, and we have adopted best experience of western countries. Training is held by competent specialists and highly experienced trainers who offer a dignified system of professional knowledge. Training program is designed for two years. During this period of time our specialists take various courses, make two-three trips a year to the seminars, both in Russia and abroad. We ve created a unique climate in our company, Promo-Med members feel like a one friendly family. We try to support each and every of our specialist who has turned to us for help not only on job matters but personal problems as well. In such a team, of course, everyone wants to work and everyone tries to make his best.